Job description - SEO Executive

Job description

SEO Executive

Responsibilities

Role: SEO Executive

Qualification: UG – Any Graduate (B.Tech/B.E. -Preferrable)

Experience: 3-6 years of experience in SEO

Department: Software Engineering



- Manage all our social media channels, take end to end of the entire social media marketing lifecycle, including content creation, targeting, publishing, and active engagement in relevant conversations.

- Increase traffic, bring qualified leads, and manage all other aspects of organic as well as paid search engine marketing.

- Improve website structure and navigation for better user experience and SEO performance.

- Conduct regular SEO audits to identify and address issues affecting search engine visibility.

- Identify and establish relationships with relevant industry websites.

- Collaborate with subject matter experts to generate content for our company website, blog, social media platforms, and portfolio.

- Provide recommendations for website structure, content, and technical improvements.




Work Experience & Skills.

• Proven 3-6 years of experience as an SEO Specialist or similar role.


• Website Architecture: Ability to assess and improve website architecture for better crawl ability and indexing by search engines.

• Website Speed Optimization: Ability to analyze website speed using tools like Google Page Speed Insights and implement optimizations to improve load times.

• Structured Data Markup: Understanding and implementation of structured data markup (Schema.org) to enhance search engine visibility and improve rich snippets.

• Mobile Optimization: Knowledge of mobile SEO best practices, including responsive design, mobile-friendly website layouts, and AMP (Accelerated Mobile Pages).

• Canonicalization: Implementing canonical tags to address duplicate content issues and consolidate link equity.

• 404 Error Handling: Managing 404 error pages and implementing proper redirects to maintain SEO value and user experience.

• Knowledge of SEO Tools: Proficiency with SEO tools like Google Search Console, Google Analytics, SEMrush, Moz, Ahrefs, Screaming Frog, etc., for data analysis and reporting.

• Security Basics: Awareness of security best practices, such as SSL implementation (HTTPS), to ensure website security and improve search engine rankings.

• Technical content writer: impeccable writing skills, adept research capabilities, clarity in communication.

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